Built by SAB is a small Singapore studio run by Yahya and Sheikha. Yahya builds the apps and systems; Sheikha helps people find them. We bring the way big projects are run (clear requirements, proper testing, a real go-live plan) to small and growing businesses, and we stay after launch.
Requirements, testing and go-live planning from enterprise projects, without the enterprise overhead.
Purchase orders, invoices, payments, rosters, payroll. We've worked inside real finance processes, so we skip the translation.
Every build ends with a friendly handover and a simple guide, so it gets used, not just launched.
Fixes, support and improvements. "Operate what we build" is a principle here, not a sales line.
The people you'll actually talk to.
Builds the apps and systems, and is involved in every project from start to finish.
Before Built by SAB, Yahya spent six years as an SAP consultant on systems for an airport operator, a port authority and healthcare finance teams: e-procurement and e-invoicing links, a data migration, bank payment integrations, and keeping live systems healthy.
Looks after marketing, helping what we build get seen.
Sheikha leads our Getting found service: launch plans, social media and the basics that help customers find you.
“SAP taught me how a business really runs, from purchase order to payment. Honestly? I think it's the best business software ever made. Built by SAB brings that discipline to businesses that don't need it (or can't afford it) yet.”
On weekends Yahya emcees weddings and events, so he can explain a system to your parents and hold a microphone at the same time. He also runs jargon-free AI sessions for people who didn't grow up with it.
No shortcuts, and no skipped steps. That's how we got here, and it's how we build.
Normal stream
Not the fast lane. It meant fewer doors open at the start, so Yahya learned early to take one step at a time.
ITE College East
Nitec at ITE. Head down, and it paid off.
Temasek Polytechnic
Then on to polytechnic, still working part-time.
NUS
A degree in Electrical Engineering, with an exchange semester at IIT Bombay in India. Part-time jobs the whole way through, including running a restaurant's waiter roster. Good practice for building scheduling systems, as it turns out.
Six years in enterprise
As an SAP consultant, Yahya worked on systems for an airport operator, a port authority and healthcare finance teams, and trained more than 170 people to use them.
Sheikha
Building something good is only half of it. People need to find it. Sheikha looks after that side.
Built by SAB
Built by SAB was started for small and growing businesses, and named after our first son, Syed Abu Bakar.
We don't skip steps, and neither will your project: clear requirements, proper testing, a real launch, and someone to call afterwards.
SAB is our first son, Syed Abu Bakar. His very first word was "car".
So that's our email: car@builtbysab.com. He insisted.
We build software, systems and digital products.
SAB stands for Syed Abu Bakar, our first son.
